FDIM in brief

FDIM - The Association of Danish Interactive Media in brief

FDIM is an industry body for the Danish Internet media. FDIM has around 60 members companies covering the vast majority of Danish Internet media, e.g. portals, news sites and on-line directories. FDIM was founded in 1997 and is one of the oldestestablished associations for on-line media in Europe. FDIM also works as the Danish Interactive Advertising Bureau.

Internet traffic and audience measurement
FDIM is responsible for the Danish Internet traffic and audience measurement system. The measurement system is - among other things - the background for all ad sale for websites.

Adspend measurement
FDIM is responsible for the statistics of the Danish Internet advertising market. The statistics are based on net spending as reported by individual member companies and are published quarterly.

Events
FDIM arranges several recurring events and seminars relating to Internet media activity such as the annual Danish Internet Award (DIA) to the best creative and most effective Internet ads, and the New Media Days conference on the development in digital media.

Ensuring high ethical standards
FDIM works as a self-regulatory body of the Danish on-line industry, setting high ethical standards for protection of privacy, sale and on-line advertising.

Safeguarding the industry's interests in the political sphere
FDIM also acts on business issues and political issues on behalf of the on-line media industry.